When it comes to media, the word “responsive” has a special meaning.  Have you ever looked up a website on your phone and found it difficult to read?  Perhaps that site floated around on the screen.  Well, that site wasn’t designed to be responsive.  It takes special coding to design a fluid site that responds to any size of device, whether it be a phone, a tablet or a large computer monitor.  When you consider the fact that 97% of the world population has a mobile phone, you can see the importance of having a responsive website.

Having a site that looks good on all screen sizes is just part of the reason to have a responsive site.  It also needs to load quickly.  The faster it loads, the more likely your customer or user will stay on your site.  I think of Google as the internet police.  They use a complicated algorithm to determine the order that sites are listed in their results (there are companies that specialize in this field of search engine optimization (SEO)).  One of the standards that Google has set is how responsive is your site.  How quickly does it load on a mobile device or a desktop?  There’s very good reasoning behind this.  If your site takes too long to load or uses software that isn’t supported by a phone, the user will move on.  The faster a site loads onto a device, the fewer resources it uses – like battery and data.  So really, these standards are for the greater good.